Part of sales is rejection. The warning signs of a sale or a turndown, the proverbial fork in the road, ironically come in the same format; the objection.
How you handle objections will determine whether or not you can close the deal. Through the
tools provided in this website, you will be educated on how to properly handle an objection.
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I already have someone that does my taxes
Most likely, your clients are creatures of habit. Like most Americans, without redirecting them to your office, your customers will go back where they went last year for no other reason than familiarity.
Remember, before they were your insurance clients, they probably had insurance with someone else. We will teach you how to tap back into those conversion strategies. Whether it is tax preparation or insurance, the principles of persuasion are the same.
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Taking control of your customers
These are your customers and you must protect your turf. Ask yourself, when your customer goes to a competitor down the street, how much of that revenue do you receive? Once again, we are not reinventing the wheel here because your customers are currently getting these services elsewhere and paying top dollar.
Use the attached script to take control of your customers and your financial future.
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How much does it cost?
In sales, when a prospective customer asks how much something costs, most salespeople freeze with anxiety and fear. In reality, this is the ultimate buying question!
With taxes, your strategies in battle with this question are ultimately the same as insurance. The attached script will show you how to proactively handle this objection head on and turn perceived negative into a positive.
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Why you should do your taxes with me?
“Duh, why wouldn’t you?” Alright, that may not be the best approach. 80% of anything is PREPARATION. The other 20% is effort and delivery. With the attached script, you will be fully equipped to deliver a winning bulletproof presentation so that there is no need for your customer to ask, “Why you”?
